Now this is a cool car commercial. In a new minute-long ad, the Nissan Juke is put together right before our eyes in mid-air while a previously-unreleased song from the Horrors plays in the background.
‘The Kraken’ is the name of the pulsing, energetic track that accompanies the clip, which features the tagline “built to thrill.” The ad shows a man jumping out of a plane while strapped into a seat. As he freefalls, several fellow skydivers surround him with a car frame and attach wheels, an engine and a steering wheel.
Band member Tom Cowan spoke briefly about the spot, writing, “We recently did some car ad music and it was a new experience to work to film. I enjoyed it though and have always said that I’d love to work on a soundtrack for something. You can approach the music totally differently.”
Watch the Horrors’ ‘The Kraken’ in the Nissan Juke Built to Thrill Commercial